FENG SHUI

Choo Jackson grew up between worlds — skating to N.E.R.D. with friends in Vero Beach, coming home to Jeezy and Jay-Z's Blueprint playing through the speakers. After moving to Chambersburg, PA, he found Philly battle rap, then Wiz and Mac. All of it got woven into something that didn't sound like anyone else.

At Pittsburgh's ID Labs — the same studio where Mac Miller and Wiz Khalifa built their sound — Choo sharpened his craft under the guidance of E. Dan. Mac saw something early, bringing Choo out to L.A. to help shape Beer Flavored Pizza before most people knew his name. The lesson Mac left him with was simple: "Never forget to just rap."

That advice stuck. Through heartbreak albums, anime-inspired projects, and a relentless run of mixtapes, Choo turned pain into bars and self-doubt into affirmations. He founded Foreverkool Records not as a label, but as a philosophy — stay honest, stay creating, stay moving.

"I want my soul to travel and give information for decades after I'm gone."